The 2020-2021 Fine and Lifestyles Catalog was a project that began in January 2020 and sent to print in July 2020.
Full Catalog Available here
Printed by Brodnax Printing, Dallas
I have been keen on catalog design since I was in school. My first major project outside of the classroom was Encore Wire’s 2012 Aluminum Catalog. I saw this catalog through from concept & art direction, layout, paper selection, pre-production and final execution.
Printed by Brodnax. Dallas, Texas.
Contractors and Buyers use these catalog pages to gather the specifications and measurements needed to quote a job
A selection of logos that I concepted, designed and finished.
Logo Design for proposed new division of Feizy Rugs. Stylized “A” in Contract mimics an architect’s compass
Modernized and cleaned up the Feizy Diamonds and Fine Jewelry logo into a timeless logo mark.
Color
Typography
Typography in-use
Packaging for Encore Wire's PullPro Product.
Package is designed to have the wire pulled directly from it, without the core of the product tightening up.
One example of Packaging developed for Crayola/SIS licensed product.
Art Direction & Styling | Photo Manipulation | Advertising Layout
Art Direction & Styling | Advertising Layout
Campaign designed to target interior designers and gain 50 new leads.
Direct Mail is often the last impression clients receive before going to market in the home decor industry. In my experience, sales representatives like to use these pieces to schedule appointments and maintain their client relationships. In creating these pieces, I have become very skilled in using variable data to make my job easier.
(Front)
(Back)
Postcard targeted to all existing customers for upcoming High Point Market.
Layout | Pre/Post-production | Fulfillment
Feizy Rugs partnered with publisher Modern Luxury on an e-mail campaign designed to increase brand awareness prior to market.
Location Scouting | Prop Styling | Art Direction
Art Direction | Photo Editing
Art Direction | Photo Editing
